Privacy Policy (GDPR)

Effective: January 1, 2025

1. Data Controller

The data controller is Jan Třasák, IČO: 69501165, headquartered at Vítkova 186/28, 186 00 Prague 8, Czech Republic. Email: [email protected]

2. What Data We Process

Identity data: first and last name
Contact data: email address, phone number, delivery address
Transaction data: orders, payment reference (card details processed by payment gateway only)
Technical data: IP address, cookies, usage analytics

3. Legal Basis for Processing

Contract performance (Art. 6(1)(b) GDPR): order processing, delivery, warranty claims
Legal obligation (Art. 6(1)(c) GDPR): tax and accounting records
Legitimate interest (Art. 6(1)(f) GDPR): direct marketing to existing customers
Consent (Art. 6(1)(a) GDPR): analytics cookies, newsletter

4. Your Rights

You have the right to access, rectify, erase, restrict processing, data portability, and object to processing. To exercise your rights, contact us at [email protected]. You may also lodge a complaint with the Czech Data Protection Authority (UOOU) at www.uoou.cz.

5. Data Retention

Order data: 5 years from end of contractual relationship
Tax documents: 10 years (legal requirement)
Marketing consent: until withdrawn